LRV is a term used to measure the amount of visible light that a color reflects. Words used by professionals but can be a helpful reference point when you’re torn between choices. Let’s say you have two samples of ‘greige’, and one’s LRV is 44 (BM Silver fox) whereas (BM Nimbus) is 59. It’s close, but the 44 will be a little darker. In other words, the higher the number, the brighter/lighter the color. The LRV value is represented as a percentage with pure black being 0% and pure white being 100%.
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